Militant Design
High Quality Low Cost Web Solutions
Boldt Case Study
Healthcare Real Estate Development | Art Direction, Print and Web Design
Boldt develops medical office buildings, outpatient centers and senior living communities for health systems across the country. Their real estate team needs marketing that speaks to hospital executives and physicians, looks as professional as the buildings they deliver, and follows the Boldt brand standards to the letter.
The Challenge
Healthcare real estate deals take months or years to close and involve many decision-makers. Boldt needed a steady stream of polished materials to support development pursuits and physician leasing programs: sales pieces, email blasts, microsites, project profiles and thought-leadership content, all on brand and often on tight deadlines.
They also needed a website that could keep up, with new landing pages for targeted ad campaigns and a place to publish news, case studies and downloadable guides.
What We Did
- Art direction and brand consistency across print and digital, working closely with the marketing and sales team.
- Print design, including sales collateral and an annual Year in Review publication.
- Campaign landing pages built for LinkedIn and Google ad campaigns aimed at specific audiences and health systems.
- E-books and downloadable guides on topics like outpatient real estate trends and rent restructuring.
- Website management of boldthealthcarerealestate.com on WordPress, including project profiles, case studies and news.
- Technical cleanup and speed optimization: fixing broken and outdated links across dozens of pages, making the phone number tap-to-call, tuning caching and image loading, and improving search titles and descriptions.
The Results
Boldt has a consistent, professional presence in front of health system leaders, from the printed Year in Review to the landing page someone clicks from a LinkedIn ad. Campaign pages can launch quickly, content is easy to publish, and the website loads faster with clean links and search-ready pages.
Services used: Branding and print design, web design and maintenance, SEO and email marketing
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Militant Design is based in Pewaukee and works with businesses across Lake Country, Waukesha County and the greater Milwaukee area. Flat pricing, no monthly fees and a real person who answers the phone. Tell us what you need and we will send you a free quote.
