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SM Foti Lobbying Case Study
Government Relations | Web Design, Copy and SEO
SM Foti Lobbying is a Wisconsin lobbying and government relations firm based on Capitol Square in Madison. Its principals bring decades of experience in the Wisconsin State Legislature, in the governor’s office and as lobbyists.
The Challenge
A government relations firm is hired on trust and experience. SM Foti needed a website that looked as credible as the people behind it, explained its services clearly to businesses and organizations, and showed up when someone searched for a Wisconsin lobbyist.
What We Did
- Designed and built the website with a clean, professional look anchored by images of the Wisconsin State Capitol.
- Created dedicated service pages for legislative advocacy, regulatory assistance, policy analysis, coalition building and crisis management, organized under a Services menu.
- Built a Team page with bios and professional headshots for each principal.
- Wrote and refined website copy with the client, including the home page introduction and a FAQ.
- On-page SEO: search titles, descriptions, structured headings and image text, plus tap-to-call phone links.
- Design polish, including a readable header over the hero image and consistent photo sizing.
The Results
SM Foti now has a professional, easy-to-navigate website that tells the firm’s story, explains what it does and makes it simple to schedule a consultation, with every page set up to be found in search.
Services used: Web design and SEO
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