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Freedom Ridge Farms Case Study
Grass-Fed Beef Farm | Web Design, Hosting and SEO
Freedom Ridge Farms is a family farm in Richland Center, Wisconsin, run by Emily Lund, a first-generation female farmer. She raises 100% grass-fed and grass-finished beef and sells it by the quarter, half and whole directly to families. The website tells the farm’s story and helps customers order a share of beef.
The Challenge
Emily was selling beef mostly by word of mouth. She needed a home online that could tell the farm’s story, show how the cattle are raised and explain how buying a share of beef works, without a big budget or hours each week spent managing a website.
At a Glance
- Client: Freedom Ridge Farms
- Industry: Grass-fed beef, sold direct to families
- Where: Richland Center, Wisconsin
- Services: Domain and hosting setup, web design, maintenance and SEO
- Website: freedomridgefarmswi.com
Our Approach
We started from scratch, registering the domain, setting up hosting and building the site in Elementor so it is simple to update. Emily sent photos of the farm, the herd and the beef, and we narrowed them down into a consistent look built around her line, “Meet it before you eat it.”
Buying a quarter or half of a steer is new to many customers, so the ordering page spells out the price per pound of hanging weight, the deposit, butcher fees and what to expect, before anyone has to pick up the phone. Recipes give customers ideas for every cut in their freezer.
What We Did
- Registered the domain and set up hosting for a new online home.
- Designed and built the website with pages for the farm’s story, products, recipes and ordering.
- Selected and optimized photos of the farm, family, herd and beef for a consistent look.
- Wrote a clear ordering guide covering pricing, deposits and butcher processing.
- Set up search and analytics with Google and Bing so the farm can be found online.
- Ongoing care with security, updates, weekly backups and SEO.
Why It Worked
- Leading with the family and the farm builds trust with buyers who care where their food comes from.
- Clear pricing up front means inquiries come from customers who already understand how a beef share works.
- A simple, low-maintenance site lets Emily focus on the farm.
The Results
Freedom Ridge Farms now has a professional home online that tells its story and answers the most common buying questions up front. Customers can learn about the farm, see the cuts and place an order from their phone, and the site is kept secure and current through ongoing care.
Services used: Web design and maintenance, SEO and care plans.
Let's Get to Work
Militant Design works with businesses across Southeast Wisconsin, Door County and beyond. Pricing that fits your budget. Care plans that keep it running. A phone that gets answered. Tell us what you need and we will send you a free quote.
